Organic Social Media Manager

 

Posted: 03/31/2021

Who We’re Looking For – Organic Social Media Manager

We’re looking for an experienced, hyper-creative, social-media-loving organic social/brand engagement specialist to take Consumer Brand’s Social Media Channel to new heights. 10+ unique brands need your help building community, driving engagement, and creating brand advocacy across various social platforms. As a company, we have invested in on-site user experience as a long-term strategy and remain committed to putting the user first. Now we need to do the same for our users on social media. Your mission is to create, share, and extend the reach of our brands’ digital footprints to help people find, buy, and use products and services that improve their everyday lives. Are you up to the challenge?

What You’ll Do

  • Build a social community that regularly engages with our content and proactively seek opportunities to engage in conversation on social on behalf of our brands
  • Own the social content calendar across brands, organizing and delegating work to individual contributors on the social team
  • Develop strategic recommendations for social media opportunities, including goals, campaign strategies, tactics, budgets, and timelines
  • Partner with brand leaders and individual contributors to guide social media growth on a brand by brand level and collaborate with editorial managers to create more social-friendly, top-of-funnel content
  • Boost posts to gain reach with desired audiences
  • Write and deploy social campaigns, refreshing creative as necessary. Establish standard methodologies for social creative assets and continuously test new creative to improve performance.
  • Document new processes and methods as they are defined
  • Partner with Digital PR to build a strong Organic Social foundation

Management & Thought Leadership

  • Share knowledge and experience across Consumer Brands and the Social Media team through email updates, presentations, and individual trainings
  • Hold individual contributors on their team accountable for day-to-day work quality and efficiency

Reporting & Measurement

  • Track, measure, and report on all campaign work each month. Ensure the Social Media Team is delivering superior results, reporting, and communications for all brand leaders and partners.
  • Own UTM tagging and ensure implementation across all social posts
  • Proactively surface accurate insights from organic social campaign data that directly inform strategy, and use paid social insights to improve organic performance
  • Work with Paid Media Director to create strong paid/organic Social test designs that will produce statistically sound, meaningful results
  • Continually mine Google Analytics for information and insights to improve overall social referral traffic performance

What You Need

  • 3-5 years of proven experience in creating and executing social strategy, including marketing campaigns, brand engagement, and community management; strong background in managing social communities for brand or organizations preferred.
  • Bachelor’s degree or equivalent experience in Marketing, Communications, Advertising, or related field
  • A deep understanding of digital marketing tactics across channels including Paid Media, Email Marketing, PR, SEO, etc.
  • Experience managing team members
  • High working knowledge of major social media tools and platforms, including analytics suites
  • Superior written and verbal communication skills, as well as the ability to effectively work with senior management and staff
  • Demonstrated ability to build industry presentations and speak to those topics publicly
  • Ability to collaborate with multiple departments independently to problem solve

More About Clearlink

Clearlink, a SYKES company, is an award-winning digital marketing, sales conversion, and technology company, headquartered in Salt Lake City. A trusted partner for Fortune 500 companies since 2003, Clearlink delivers intuitive and engaging experiences throughout the customer journey that connect consumers with the products and services they need. Clearlink’s people-focused culture has been recognized internationally for strong leadership, business growth, innovative employee initiatives, and corporate social responsibility.

We are a company that lives by CLEAR values: Create Community, Learn and Grow, Embrace Opportunity, Act Like an Owner, Respect Every Person. That means that when you come to work for Clearlink, you’ll be surrounded by people that care for each other, care about every person being able to be the most authentic version of themselves, and care about making the communities around them a better place. Clearlink is a place that will empower you to take true ownership of your career and provide all the support needed to help you turn challenges into opportunities to grow!

People have taken notice of all the phenomenal things happening here at Clearlink! Over the last couple of years, we’ve been recognized with dozens of awards, such as:

  • Utah Business Magazine’s SAMY Awards
  • Utah Business Magazine’s 40 Under 40 Awards
  • Utah Business Magazine’s 30 Women to Watch Awards
  • Utah Business Magazine’s 20 in Their 20s Awards
  • Utah Business Magazine’s Fast 50 Awards
  • Search Engine Land Awards, Best In-house SEO Team Finalist
  • PR Daily Digital PR Awards, Viral Campaign Award
  • PR Daily Digital PR Awards, Media Relations Campaign Award
  • Utah Diversity Connection, Large Business Diversity Award
  • The Stevie Awards, Achievements in Health and Wellness
  • The Stevie Awards, Achievements in Developing and Promoting Women in Business
  • The Stevie Awards, People-focused CEO of the Year
  • Utah Business Magazine’s CEO of the Year
  • Achievers 50 Most Engaged Workplaces Award
  • Women Tech Council’s Shatter List

Benefits

In addition to the competitive pay and a healthy work/life integration, Clearlink offers industry-leading benefits to support you both inside and outside of the workplace. Some of the benefits include:

  • An award-winning wellness program with a path to have 100% of healthcare premiums paid in full (over 80% of employees have 90%-100% of their premiums covered by Clearlink)
  • 401K matching, tuition reimbursement, dedicated budget for conferences and certifications training/certification opportunities
  • Annual Trip of a Lifetime winners from each department that get to choose anywhere in the world to visit, and everyone in the larger group of finalists get a consolation prize of a week in a tropical paradise like Hawaii, Jamaica, or Mexico
  • Paid maternity/paternity leave
  • Access to yoga, meditation, counseling, outdoor and wellness activities like mountain biking and paddle boarding, and much more

*Everyone is a part; no one is apart. Ours is a community for everyone. We embrace diversity in experience, identity, and perspective, not only to help each of us learn and grow, but also to expand the capabilities of our business.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

*COVID-19 Update

We offer a fully remote hiring process: this means all your interview steps will be completed via phone or video meeting. We also offer work from home, with the understanding that in the future this role may transition to an in-office, onsite position in our Salt Lake City office. While our day-to-day approach has changed a bit during this time, our dedication to hiring the best talent in the industry and helping them to thrive both personally and professionally is stronger than ever.