Programmatic Specialist


Posted: 11/17/2021


Who We’re Looking for - Programmatic Specialist

As a Programmatic Specialist, you’ll own programmatic execution and optimization for a range of agency and performance clients. Your efforts will build brand awareness, and drive online and offline conversions. In this role, you’ll handle media planning and ad trafficking; the campaigns you implement will align with our cross-channel client marketing efforts. You’ll build and maintain relationships with relevant marketing partners, brand partners, clients, and industry experts to ensure the programmatic channel stays at the forefront of innovation.

This position reports to the Paid Media Manager and works closely with both account management and the brands.

We are looking for a results-focused detail- and data-inspired individual, who is able to solve problems creatively and analytically. We're looking for someone to own, execute and optimize programmatic display/video/mobile advertising campaigns across multiple platforms.

What You’ll Do:

  • Execute, manage and optimize programmatic campaigns while meeting or surpassing client, agency, and industry performance expectations
  • Management of a budget and responsibility for campaign performance and ROI.
  • Forecasting and planning for programmatic campaigns
  • Collaborate on creation of ads and continually test ads, landing pages and customer experience to improve campaign performance.
  • Research new industry developments and source new tools and opportunities to enhance capabilities for the programmatic channel.
  • Continually expand knowledge of the programmatic industry and adjust campaigns accordingly.
  • Understand the specific metrics and profitability of the landing pages and brand.
  • Prepare and pitch opportunities directly to our brand team or client.

What You Need:

  • 3+ years programmatic experience
  • Experience with campaign bid strategies and real-time bidding (CPL, CPA, ROAS)
  • Expert-level knowledge of programmatic advertising and standard methodologies
  • Extensive experience working in and vetting Demand Side Platforms
  • Experience with Google Analytics and Google Ads
  • Outstanding organizational skills and the ability to handle multiple projects simultaneously
  • Great communication EQ when meeting with brand partners and internal leaders
  • Demonstrated ability to manage details, efficient work habits, and ability to shift priorities when necessary
  • Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and eagerness take on additional responsibility
    • Bonus Qualifications:
      • Experience developing pixel and tag placing strategy as well as troubleshooting and QA.
      • Design or copywriting experience

More About Clearlink

Clearlink, a SYKES company, is an award-winning digital marketing, sales conversion, and technology company, headquartered in Salt Lake City. A trusted partner for Fortune 500 companies since 2003, Clearlink delivers intuitive and engaging experiences throughout the customer journey that connect consumers with the products and services they need. Clearlink’s people-focused culture has been recognized internationally for strong leadership, business growth, innovative employee initiatives, and corporate social responsibility.

We are a company that lives by CLEAR values: Create Community, Learn and Grow, Embrace Opportunity, Act Like an Owner, Respect Every Person. That means that when you come to work for Clearlink, you’ll be surrounded by people that care for each other, care about every person being able to be the most authentic version of themselves, and care about making the communities around them a better place. Clearlink is a place that will empower you to take true ownership of your career and provide all the support needed to help you turn challenges into opportunities to grow!

People have taken notice of all the phenomenal things happening here at Clearlink! Over the last couple of years, we’ve been recognized with dozens of awards, such as:

  • Utah Business Magazine’s SAMY Awards
  • Utah Business Magazine’s 40 Under 40 Awards
  • Utah Business Magazine’s 30 Women to Watch Awards
  • Utah Business Magazine’s 20 in Their 20s Awards
  • Utah Business Magazine’s Fast 50 Awards
  • Search Engine Land Awards, Best In-house SEO Team Finalist
  • PR Daily Digital PR Awards, Viral Campaign Award
  • PR Daily Digital PR Awards, Media Relations Campaign Award
  • Utah Diversity Connection, Large Business Diversity Award
  • The Stevie Awards, Achievements in Health and Wellness
  • The Stevie Awards, Achievements in Developing and Promoting Women in Business
  • The Stevie Awards, People-focused CEO of the Year
  • Utah Business Magazine’s CEO of the Year
  • Achievers 50 Most Engaged Workplaces Award
  • Women Tech Council’s Shatter List


In addition to the competitive pay and a healthy work/life integration, Clearlink offers industry-leading benefits to support you both inside and outside of the workplace. Some of the benefits include:

  • An award-winning wellness program with a path to have 100% of healthcare premiums paid in full (over 80% of employees have 90%-100% of their premiums covered by Clearlink)
  • 401K matching, tuition reimbursement, dedicated budget for conferences and certifications training/certification opportunities
  • Annual Trip of a Lifetime winners from each department that get to choose anywhere in the world to visit, and everyone in the larger group of finalists get a consolation prize of a week in a tropical paradise like Hawaii, Jamaica, or Mexico
  • Paid maternity/paternity leave
  • Access to yoga, meditation, counseling, outdoor and wellness activities like mountain biking and paddle boarding, and much more
  • Everyone is a part; no one is apart. Ours is a community for everyone. We embrace diversity in experience, identity, and perspective, not only to help each of us learn and grow, but also to expand the capabilities of our business.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

  • COVID-19 Update

We offer a fully remote hiring process: this means all your interview steps will be completed via phone or video meeting. We also offer work from home, with the understanding that in the future this role may transition to an in-office, onsite position in our Salt Lake City office. While our day-to-day approach has changed a bit during this time, our dedication to hiring the best talent in the industry and helping them to thrive both personally and professionally is stronger than ever.