Senior Paid Search Specialist


Posted: 11/17/2021

Who We’re Looking For - Senior Paid Search Specialist

Does your mind strike a healthy balance between analytical and creative? Do you have a talent for developing content that draws a crowd? Are you looking for a fast-paced job where you can highlight your skills among top-talent in the digital world? Let’s talk.

We’re seeking a data-focused paid search marketer who can think strategically and bridge the gap between their affinity for problem-solving and the paid search process. Candidates should have a strong interest in marketing and specific experience within paid media, as well as strong written and verbal communication.

As a Senior Paid Search Specialist, you will work hand-in-hand with large, industry-leading clients to develop successful search campaigns and drive volume to multiple web properties across our client portfolio.

If you have an eye for details, a drive to achieve, a creative thought process, and you thrive in an always-changing, fast-paced work environment, Clearlink is the place for you. We are a team of autonomous self-starters who proactively seek the knowledge and resources to excel, and we look for those same qualities in new team members as well.

What You’ll Do

  • Create & implement search account and campaign strategies to drive consistent volume and revenue growth for Clearlink’s client relationships
  • Build and optimize search campaigns and communicate trends and findings to partners
  • Identify and execute ad creative and landing page A/B testing to improve performance and drive efficiencies through multiple sales channels; understanding of UX testing tools & products
  • Lead regular, client-facing communication and provide regular client-facing reports
  • Plan & execute audience strategies to target customers and deliver tailored messaging using existing and emerging channels (search, display, social)
  • Regularly test bid solutions and targeting methods to ensure search campaigns are performing at optimal levels towards key goals
  • Regularly test ad copy and extensions, landing pages, and improvements to areas within the marketing funnel
  • Collaborate with marketing teams, client-facing associates, sales professionals, and finance groups to achieve results and improve brand and channel P&L performance
  • Track and report on the competitive landscape, seek to understand and communicate industry trends and primary competitor shifts to key partners and clients
  • Model business impacts and assist in both RFP creation and new-client onboarding, where necessary; forecast new volume opportunities within current client relationships to assist future growth
  • Identify, evaluate, and execute on development of new vendors and technologies for the paid media channel, alongside paid media director and paid search channel manager
  • Track ongoing campaign performance against established critical metrics and find opportunities for improvement
  • Provide mentoring, guidance and training to the SEM team

What You Need

  • Bachelor’s Degree in Marketing, Advertising, Analytics, Communications, Finance, or closely related field
  • A minimum four years’ experience in paid media: search, display, and/or paid social (agency experience a plus)
  • Proven results in driving volume growth, cost reduction and hitting/exceeding client conversion goals through implementing paid search strategy and tactics
  • Experience working with scripts, automation solutions and various bid management platforms.
  • Experience assisting with the onboarding of new client relationships: creating client goals and identifying strategy and growth opportunities.
  • Proficiency in keyword research and competitive analysis tools (including but not limited to): SEMrush, Spyfu, Google Trends, Keyword Planner, SearchMonitor)
  • A deep understanding of landing page standard methodologies, UX testing, and conversion rate optimization techniques
  • Excellent written communication skills with the ability to compile data and visuals into compelling client and partner reports
  • Strong verbal communication skills and the ability to lead regular client-facing communications and share results to executive-level leadership
  • Proficiency in Microsoft Office programs and Google products (Excel, PowerPoint, Word, Outlook, Sheets, Docs etc.).
  • Certifications:
    • Google Ads Search Certification (Required)
    • Google Ads Display Certification (Preferred)
    • Google Ads – Measurement Certification (Preferred)
    • Search Ads 360 Certifications (Preferred)
    • Advanced Google Analytics Certification (Preferred)

More About Clearlink

Clearlink, a SYKES company, is an award-winning digital marketing, sales conversion, and technology company, headquartered in Salt Lake City. A trusted partner for Fortune 500 companies since 2003, Clearlink delivers intuitive and engaging experiences throughout the customer journey that connect consumers with the products and services they need. Clearlink’s people-focused culture has been recognized internationally for strong leadership, business growth, innovative employee initiatives, and corporate social responsibility.

We are a company that lives by CLEAR values: Create Community, Learn and Grow, Embrace Opportunity, Act Like an Owner, Respect Every Person. That means that when you come to work for Clearlink, you’ll be surrounded by people that care for each other, care about every person being able to be the most authentic version of themselves, and care about making the communities around them a better place. Clearlink is a place that will empower you to take true ownership of your career and provide all the support needed to help you turn challenges into opportunities to grow!

People have taken notice of all the phenomenal things happening here at Clearlink! Over the last couple of years, we’ve been recognized with dozens of awards, such as:

  • Utah Business Magazine’s SAMY Awards
  • Utah Business Magazine’s 40 Under 40 Awards
  • Utah Business Magazine’s 30 Women to Watch Awards
  • Utah Business Magazine’s 20 in Their 20s Awards
  • Utah Business Magazine’s Fast 50 Awards
  • Search Engine Land Awards, Best In-house SEO Team Finalist
  • PR Daily Digital PR Awards, Viral Campaign Award
  • PR Daily Digital PR Awards, Media Relations Campaign Award
  • Utah Diversity Connection, Large Business Diversity Award
  • The Stevie Awards, Achievements in Health and Wellness
  • The Stevie Awards, Achievements in Developing and Promoting Women in Business
  • The Stevie Awards, People-focused CEO of the Year
  • Utah Business Magazine’s CEO of the Year
  • Achievers 50 Most Engaged Workplaces Award
  • Women Tech Council’s Shatter List


In addition to the competitive pay and a healthy work/life integration, Clearlink offers industry-leading benefits to support you both inside and outside of the workplace. Some of the benefits include:

  • An award-winning wellness program with a path to have 100% of healthcare premiums paid in full (over 80% of employees have 90%-100% of their premiums covered by Clearlink)
  • 401K matching, tuition reimbursement, dedicated budget for conferences and certifications training/certification opportunities
  • Annual Trip of a Lifetime winners from each department that get to choose anywhere in the world to visit, and everyone in the larger group of finalists get a consolation prize of a week in a tropical paradise like Hawaii, Jamaica, or Mexico
  • Paid maternity/paternity leave

*Everyone is a part; no one is apart. Ours is a community for everyone. We embrace diversity in experience, identity, and perspective, not only to help each of us learn and grow, but also to expand the capabilities of our business.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

*COVID-19 Update

We offer a fully remote hiring process: this means all your interview steps will be completed via phone or video meeting. We also offer work from home, with the understanding that in the future this role may transition to an in-office, onsite position in our Salt Lake City office. While our day-to-day approach has changed a bit during this time, our dedication to hiring the best talent in the industry and helping them to thrive both personally and professionally is stronger than ever.