Social Media Strategist - The Penny Hoarder - Remote

 

Posted: 11/16/2021

Overview

We are a remote-first workforce because we Care Deeply about hiring the best talent and supporting the wellbeing of our people.

 

At the onset of the COVID-19 pandemic, we leaned into the dual challenges of keeping our people safe and our business healthy. Shifting to work from home taught us how resilient, productive, and successful we are as remote workers.

 

Now we actively pursue remote hiring, onboarding, and employment. We are hiring remote positions in AL, AZ, CA, CO, FL, ID, IL, KY, MN, MO, NC, NY, OR, TN, TX, UT, WA, and WI.

Who We're Looking For - Social Media Strategist - Remote

The Penny Hoarder is seeking a social media strategist to engage and grow our audiences on Facebook (6.7M followers), Twitter (225K followers), Instagram (200K followers) and Pinterest (175k followers). As a key part of our audience/membership team, you will collaborate with peers in editorial, email, community, SMS and partnership development to help reach our TPH.com audience and revenue goals. This is a hands-on role requiring a proven knowledge of social platforms - sensitivity to their unique audiences, and the KPIs (key performance indicators) critical to act upon.

 

The Penny Hoarder, a Clearlink Company, is one of the nation’s largest personal finance websites. We envision a world with less money stress. Our mission is simple: to empower people to make smart choices with their money. We do this by sharing meaningful and inspirational advice, and resources about how to make, save and manage money. The Penny Hoarder’s team is headquartered in the beautiful and walkable downtown St. Petersburg, Florida. For more information, visit: http://www.thepennyhoarder.com/

What You'll Do

  • Lead all aspects of social media execution, including driving overall program objectives and establishing relevant KPIs
  • Build, curate, lead, and monitor content across social media channels, including written content, images, videos, audio, and other formats.
  • Respond to social media engagements with an eye toward establishing and advancing The Penny Hoarder’s reputation as a helpful, honest, human brand
  • Collaborate with organic and paid marketing channels to craft and implement social media campaigns that align with business goals
  • Collaborate with customer service teams to monitor and respond to customer issues
  • Use online listening tools to glean insights into brand reputation and the competitive landscape and communicate those insights back to partners across the organization
  • Work closely with the content team to highlight and promote key postings and editorial projects.
  • Work cross functionally with design, editorial, PR and more to execute social media campaigns
  • Regularly report on the effectiveness of social media content strategy—and be able to shift based on what’s working and what isn’t.
  • Proficient use of platforms Facebook, Twitter, Pinterest and Instagram and expertise using monitoring and measurement tools to handle queries for social handles with 1MM+ followers

What You Need

  • 3+ years of full-time experience in leading social media activity, preferably for a media publisher
  • Strong record of developing and implementing successful large-scale campaigns/products/initiatives with measurable results.
  • Experience as a reporter, copywriter or editor at an agency or media news outlet helpful
  • Proven understanding and hands on experience of tools such as Loomly, Facebook Insights, Google Analytics
  • Experience developing data reports aggregating information from multiple sources
  • Experience using social as a means of driving referral and conversion
  • Some experience w/ paid social

Interpersonal Skills Required:

  • Strong analytical problem solving and decision-making skills
  • Excellent written and verbal communication skills
  • Can prioritize multiple tasks simultaneously; is adept at running multiple priorities
  • Is humble and conscientiousness, and finds opportunities to give their team credit for wins
  • Maintains a customer service mentality when communicating with stakeholders
  • Adjusts communication to most effectively connect with different parties
  • Gives and accepts feedback and guidance with a positive attitude and adjusts accordingly to meet the needs of the team and company
  • Experience working remotely. High degree of proactivity and “self-starter” energy needed

Benefits and Perks:

  • Competitive benefits package
  • Generous vacation program
  • 10 paid holidays
  • 401(k) with generous employer match
  • Communications stipend

The Penny Hoarder is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at The Penny Hoarder are based on business needs, job requirements and individual qualifications. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. The Penny Hoarder will not tolerate discrimination or harassment based on any of these characteristics. We encourage all qualified people to apply.