Digital Marketing Coordinator


Posted: 11/14/2021

PBS Utah  is Utah’s PBS station, providing the state with access to exceptional content that entertains, informs, and enriches viewers. PBS Utah airs PBS programming, plus award-winning, locally produced documentaries and series. Recognized as one of the leading public television stations in the country, PBS Utah is committed to serving and engaging with the Utah community through its diverse productions, as well as its educational and outreach programs. PBS Utah is always evolving to provide Utahns with relevant programming and services, while maintaining its core values of integrity, inclusion, independence, education, and innovation. PBS Utah also provides three additional broadcast channels: WORLD, PBS Kids 24/7, and Create.
Job Summary
As a part of PBS UTAH’s dynamic Marketing Department, the Digital Marketing Coordinator will oversee all PBS UTAH social media properties, compose, copy edit and proofread social media posts and web content several times daily, monitor social media trends for PBS UTAH and affiliate pages, and track effectiveness of all campaigns. They will also assist in the creation of video and other digital content, as well as the implementation of digital marketing campaigns. The Digital Marketing Coordinator will work with several internal departments and converse with viewers who contact PBS UTAH by social media, responding in a polite and timely manner that is consistent with brand voice. This position reports to the Director of Marketing.

·         Automatic and immediately vested 14.2% employer contribution to personal retirement account (401a)
·         Free public transportation pass (Utah Transit Authority)
·         Paid leave time 
·         … and more: 
Social Media
1.       Manage PBS UTAH’s social media accounts: Facebook, Instagram, Twitter, YouTube, Pinterest, etc.
2.       Compose social media copy and content; schedule and coordinate posts in a timely manner
3.       Meet and collaborate with internal departments (Programming, Education, Community Engagement, Digital Media, Production) to meet each department’s social media needs, and to coordinate the distribution of digital content.
4.       Create monthly, weekly and quarterly reports for Marketing Department
5.       Monitor social media and new media trends & best practices

Digital Marketing
1.       Work with Marketing team to determine strategy for digital component of marketing campaigns for PBS UTAH’s local productions, PBS content and general station communications
2.       Implement digital advertising campaigns
3.       Maintain Google Ads accounts
4.       Work with Webmaster on SEO for PBS properties
5.       Track effectiveness of all campaigns, analyze performance and adjust campaigns as necessary to ensure effectiveness
1.       Assist in the production of video and other online content
2.       Assist in the conception, composition, design and implementation of online content
3.       Assist in the composition of PBS UTAH newsletters and other communication materials as needed
4.       Submit performance reports on digital/social campaigns for grant reporting

Other duties as assigned by Director of Marketing
 Reporting Relationship
This position will report to PBS UTAH’s Director of Marketing.

This is a benefits-eligible position. 40 hours per week. Schedule may be flexible, but hours must be worked between 8 am and 5 pm Monday-Friday. This position is eligible for telecommuting.