Regional Communications Director (UT & NV)

 

Posted: 11/17/2021

Job Description:

As one of the nation’s premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world. We depend on the many generous contributions of time, blood, and money from the American public to support our lifesaving services and programs.

 

At the Red Cross, there is no such thing as a small disaster. In every single case it is the Red Cross’ mission to help people affected by disaster meet their emergency needs that include shelter, food, clothing, and health and mental health services. As a paid staff member, you will support our loyal Red Cross disaster volunteers who serve selflessly to provide a bridge of assistance until individuals and families can resume a normal life.


Our disaster volunteers are the heart and soul of our mission to respond to emergencies and provide relief to victims of disasters. They serve in a number of capacities, including Disaster Action Team Member, Disaster Assessment, Caseworker, Mass Care Feeding, Emergency Response Vehicle (ERV) Driver, Shelter Manager/Staff, Disaster Health Services and Disaster Mental Health.

 

We are currently seeking a Regional Communications Director (UT & NV) to work in our Las Vegas, NV or Salt Lake City, UT chapter office. This position will work 8:00am to 5:00pm Monday through Friday, and some weekends and evenings will be required during times of business need. Travel will also be involved up to 25% of the time.

 

Serve as an important component of the American Red Cross regional team. Determine the communications and marketing functions that drive regional business objectives and results, publicize the mission of the Red Cross, support revenue generations, and educate the public about how to access Red Cross services. Work in close collaboration with the division communications director, Field Marketing, Development, Disaster Cycle Services, Service to the Armed Forces, Biomedical Services, Health and Safety, and Volunteer Services staff to provide communication and marketing support. Provide support, development and/or leadership guidance to all volunteers.

Perform all duties and responsibilities in compliance with standard operating procedures and other applicable Federal, State and local regulations.

 

Responsibilities

1. Strategy:  In collaboration with the regional executive and division communication director, determine and execute a strategic communications plan that is aligned with enterprise-wide communications and marketing strategies, that supports service delivery and revenue generation efforts across all lines of business. 

2. Media Relations and Social Engagement:  Work with regional executive and division communications director to develop and execute determined media relations and social media strategy, including social media platform maintenance, media contact management, news release distributions, pitching, etc. Respond to local media inquiries by coordinating interviews and providing Red Cross approved information, as appropriate.  May be required to serve as a Red Cross spokesperson.  Train and prepare staff and volunteer spokespersons throughout the region, review support requests and develop and execute an effective communications strategy. Monitor and analyze public relations and social engagement data.

3. Public Affairs and Crisis Communications: Support regional, divisional, and potentially national, disaster public affairs activities.  Provide training and guidance to regional disaster public affairs spokespersons and volunteers.  May be required to serve as a spokesperson, deploy to support disaster response operations outside of home region, or may be tasked to conduct public affairs volunteer training and development across the division.  Develop and implement crisis communications strategies in collaboration with regional executive and division communications director.

4. Internal Communications: Collaborate with regional executive to develop and implement internal communications strategies and initiatives. 

5. Management:  Ensure delivery of direct report(s) performance goals, daily activities, and manage achievement.  Build volunteer engagement.
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Scope

Interpret and administer policies, process, and procedures that may affect sections and subordinate units.

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Qualifications

Education: Bachelor’s degree required in Communications, Journalism, Public Relations, Marketing, Public Affairs or related field.

Experience: Minimum 5 years of related experience or equivalent combination of education and related experience required in Communications, Journalism, Public Relations, Marketing, Public Affairs or related field required.

Management Experience: 3 years of supervisory or management experience.

Skills and Abilities: Outstanding oral and written communication skills required, with proven knowledge of AP Style. Manage experienced professionals.  Fully proficient in work and industry. Strong organizational, multi-tasking skills with ability to meet deadlines. Ability to use Microsoft Office Suite. Familiarity with Cision/TrendKite or other media monitoring software. Experience managing professional social media accounts. Strong teamwork and collaboration required. Willingness to serve as a media spokesperson required, experience as a spokesperson preferred. Ability to work on a team.

Travel: Travel may be required 10-25%.

* Combination of candidate’s education and general experience satisfies requirements so long as the total years equate to description’s minimum education and general experience years combined (Management experience cannot be substituted).

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Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this Job, the employee is regularly required to sit; use hands to handle or feel; and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand; walk and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 15 pounds and occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.  The work environment will consist of moderate noise (i.e. business office with computers, phones and printers, light traffic).  The employee must have the ability to work in a small cubicle and have the ability to sit at a computer terminal for an extended period of time. 

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified.