Paid Media Director

 

Posted: 04/29/2021

Who We’re Looking For – Paid Media Director – Social & Native

If you love collaborating with passionate and smart marketers, promoting helpful content and building ad campaigns that impact all parts of the funnel, then this gig is for you.

The Consumer Brands division within Clearlink helps millions of people find and compare the best products for their needs. We’ve experienced significant growth in recent years, and we’re adding a paid social & native powerhouse into the mix. Contribute to over $50 million in media spend while working closely with a team of expert media buyers, SEO’s, designers, and marketing connoisseurs. We’re no agency. See the impact of your work by growing industry-leading, in-house brands with measurable results.

The ideal candidate has experience promoting content and crafting ad campaigns on a number of social media and publisher platforms. They are focused on the impact of their work and demonstrate value across all parts of the marketing funnel. We fight for the user so thinking strategically about UX is key to adding value for both our partners and our users. A strong creative writing and ad testing background will be helpful in iterating on messaging and championing new content ideas. This candidate passionate abouted about learning the ins and outs of well-established brands in order to reach that customer base via paid social. We don’t expect to slow our growth either, so experience leading and developing teams while collaborating across groups is definitely a plus.

What You’ll Do

  • Pilot paid social & native content promotion initiatives
  • Work closely with partner strategy to understand monetization and identify growth opportunities with advertisers
  • Report on channel performance to demonstrate business impact on all parts of the marketing funnel
  • Incorporate findings from Clearlink’s broader paid media strategy spending over $50 million annually on well-known brands like thepennyhoarder.com, highspeedinternet.com, safewise.com, business.org, and more
  • Champion new content ideas that fit our ad strategy and create a cohesive brand message across all channels
  • Test ad copy, creative, and landing page to improve performance as well as user experience.
  • Understand key audiences to align ad messaging & creative with user behavior
  • Coordinate with our broader social media and outreach teams on common goals
  • Seek inspiration from innovative advertising strategies and stay up to date on industry news
  • Grow a team that can help execute paid social strategy across a number of brands

What You Need

  • At least five years of experience managing paid media campaigns
  • An eye for detail and a mind for analytics
  • Balance of technical and interpersonal skills

More About Clearlink

Clearlink, a SYKES company, is an award-winning digital marketing, sales conversion, and technology company, headquartered in Salt Lake City. A trusted partner for Fortune 500 companies since 2003, Clearlink delivers intuitive and engaging experiences throughout the customer journey that connect consumers with the products and services they need. Clearlink’s people-focused culture has been recognized internationally for strong leadership, business growth, innovative employee initiatives, and corporate social responsibility.

We are a company that lives by CLEAR values: Create Community, Learn and Grow, Embrace Opportunity, Act Like an Owner, Respect Every Person. That means that when you come to work for Clearlink, you’ll be surrounded by people that care for each other, care about every person being able to be the most authentic version of themselves, and care about making the communities around them a better place. Clearlink is a place that will empower you to take true ownership of your career and provide all the support needed to help you turn challenges into opportunities to grow!

People have taken notice of all the phenomenal things happening here at Clearlink! Over the last couple of years, we’ve been recognized with dozens of awards, such as:

  • Utah Business Magazine’s SAMY Awards
  • Utah Business Magazine’s 40 Under 40 Awards
  • Utah Business Magazine’s 30 Women to Watch Awards
  • Utah Business Magazine’s 20 in Their 20s Awards
  • Utah Business Magazine’s Fast 50 Awards
  • Search Engine Land Awards, Best In-house SEO Team Finalist
  • PR Daily Digital PR Awards, Viral Campaign Award
  • PR Daily Digital PR Awards, Media Relations Campaign Award
  • Utah Diversity Connection, Large Business Diversity Award
  • The Stevie Awards, Achievements in Health and Wellness
  • The Stevie Awards, Achievements in Developing and Promoting Women in Business
  • The Stevie Awards, People-focused CEO of the Year
  • Utah Business Magazine’s CEO of the Year
  • Achievers 50 Most Engaged Workplaces Award
  • Women Tech Council’s Shatter List

Benefits

In addition to the competitive pay and a healthy work/life integration, Clearlink offers industry-leading benefits to support you both inside and outside of the workplace. Some of the benefits include:

  • An award-winning wellness program with a path to have 100% of healthcare premiums paid in full (over 80% of employees have 90%-100% of their premiums covered by Clearlink)
  • 401K matching, tuition reimbursement, dedicated budget for conferences and certifications training/certification opportunities
  • Annual Trip of a Lifetime winners from each department that get to choose anywhere in the world to visit, and everyone in the larger group of finalists get a consolation prize of a week in a tropical paradise like Hawaii, Jamaica, or Mexico
  • Paid maternity/paternity leave
  • Access to yoga, meditation, counseling, outdoor and wellness activities like mountain biking and paddle boarding, and much more

*Everyone is a part; no one is apart. Ours is a community for everyone. We embrace diversity in experience, identity, and perspective, not only to help each of us learn and grow, but also to expand the capabilities of our business.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

*COVID-19 Update

We offer a fully remote hiring process: this means all your interview steps will be completed via phone or video meeting. We also offer work from home, with the understanding that in the future this role may transition to an in-office, onsite position in our Salt Lake City office. While our day-to-day approach has changed a bit during this time, our dedication to hiring the best talent in the industry and helping them to thrive both personally and professionally is stronger than ever.